Friday, June 19, 2015

Entrepreneurial Solutions to Behavioral Problems

There is a growing trend today that tries to solve behavioral problems, determined by the state and surroundings we are in, through entrepreneurial means. Let me explain it with two examples. First one is related to the perceived attempts from politicians on the street to saints in the jungles to protect planet through afforestation by planting saplings ranging from one to millions. I am not against this efforts or not debilitating its relevance whatsoever.  Instead, my argument is that this kind of efforts to increase the green cover of the planet is sub-optimal as there is alternative optimal and less celebrated method to expand the green cover. That is reducing deforestation. The effect of not meddling with functioning of the nature and thereby allowing expansion of the green cover on its own is far stronger and effective than that of human driven afforestation drive. Restrict the intervention of the human being on the nature followed by sensitization efforts ; nature will take care of itself.  It is here we have to see the difference between behavioral problem and entrepreneurial solution.  Felling of trees and mindless destruction of green cover is essentially a behavioral problem. One who has a mind to love environment and enjoys its beauty cannot destroy it. He/she cannot accept the indiscriminate destruction of green cover.  He/she will be at pain upon seeing such wanton behavior. That is, such a state of mind will treat a tree as one among us with a soul and blood. The destruction of forests today is mainly driven by pecuniary motives of human being which has made the minds of people hard and numb.  Thus, the issue is behavioral. However, the solution that we celebrate is entrepreneurial in the form of politically driven massive planting campaign. One can easily mobilize a group of people and organize a mega plating bandwagon that too in front of camera to achieve intended quick-return whereas taking oneself to the course of allowing nature take care of itself without permitting others in meddling in its natural functioning would be a enduring struggle. Once again, let me reiterate that I do not hold the view that efforts of tree planting are fully sans results. Along with such campaigns, we should have devised a strategy and plan to influence the behavior of the people, sensitize them and thereby develop a mindset which enables them to treat trees like one among us wherein restriction will pave way to restraint. We need restraint to solve this menace.
The second example is Modi government’s swatch bharath initiative. Here one instance of entrepreneurial solution that this government has sought is the construction of toilets. Of course, I do appreciate the compulsions of competitive politics which might have influenced such short term pursuits. Having said that let me submit here that if India still remains to be stingy and filthy, it shows that something is rotten in the system and we are breathing the stinky air generated in it. I mean the real problem is somewhere else.  Indeed, India as a democracy has had achieved many milestones in the past. However, that does not mean that we have lived up to expectations. I mean that until India liberates its true claimants in the form of ordinary people from the clutches of poverty, deprivation and destitution India will remain to be stinky. There are two reasons for this. First, such a destitute would have other more important preoccupations in the form of trying to meet the ends of their life which often makes them unable to remain clean. For instance, a hapless working woman with a toddler will be forced to take her ward with her to the work site and where she will find time to take care of her baby, for example, from flies? Her kid would be toddling in the mud, could be relieving of the basic necessities around and all these would be termed as unhygienic by those whose kids have palatial mansions floored with costly ceramics. The point I am making here is that poor people are in a sense helpless to remain so called hygienic on account of their real life compulsions.  Certainly there must have a debate who pollutes the most? While one can use fuel guzzling luxurious vehicles contributing to country’s pollution according to their whims and fancies, our pre-occupation solely with those who openly defecate should also be debated.  Secondly, the hygiene is a behavioral issue which gets shaped up by the socio-economic environment as outlined above. That is why it was reported even after construction of toilets, people are hesitant to use them as they find it comfortable to relive in the open.  This means that an entrepreneurial solution in the form of construction of toilets will be a failure to solve a behavioral problem. Apart from that, the massive drive to clean India raises the question of who will undertake cleaning. Can we consider cleaning effort in isolation from India’s prevailing social system? Can we expect members of upper caste communities be scavengers in Indian cities? If answer is no, it means that the problem of filth in modern India can only solved with a solution suggested by Mahatma Gandhi who suggested that everybody should be their own scavengers. This great well-thought-out solution has addressed both social and behavioral aspects involved in the maintenance of hygiene. Specifically, regarding social aspect, if everybody cleans their surrounding, then the customary practice of treating those at the bottom of social hierarchy as the potential scavengers could be automatically disappeared. Concerning behavioral aspect, nobody would clean his surroundings without such a bend of mind or a positive attitude to do so.  Thus, to make India’s geographical surface and air clean and tidy, government along with short term measures, must also try to make India’s socio-economic scenarios clean from all evils it has been suffering from over the years.  This would help to change the attitude of the people which is the only effective way to bring about revolutionary changes.

(Views expressed here are in an academic spirit and therefore, need not attach any sort of sympathy and antipathy to it)

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